The pricing column
Pricing and margins: how to charge properly and keep more
How to set prices, raise them, quote jobs and protect margin, because the price is the first finance decision you make.
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Lead story
How to price your services (without guessing)
How to price your services in Australia: build a floor price from real costs and billable hours, then choose hourly, project or value pricing.
Read it →- 02 How to raise your prices without losing customersHow to raise prices without losing customers: timing, how much to increase, what to say, a customer letter template and the maths on how many you can lose.
- 03 How to calculate your break-even pointHow to calculate your break-even point in sales dollars and units, which costs to include, and how to use it for pricing, hiring and lease decisions.
- 04 How to improve your gross profit marginHow to improve gross profit margin in a small business: nine levers across price, product mix, supplier costs, waste and labour, with a worked example.
- 05 How to quote a job so it stays profitableHow to quote a job profitably: estimate labour and materials properly, add overheads and margin, define the scope, and build in deposits and variations.
- 06 The true cost of discounts: how much extra you must sellHow discounts affect profit: the formula for how much extra you must sell to make up a discount, a ready-reckoner table and smarter alternatives.
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